RATINGS RAT RACE: ‘Sunday Night Football’ Big, AMAs Stage Major Comeback
Tom Brady’s heroics last night delivered big ratings for what already had been billed as a marquee “Manning-Brady XIV” matchup. The fourteenth faceoff between the NFL superstars, which featured an epic comeback for the Brady-led Patriots over Peyton Manning’s Broncos from 0-24 after the first half to a thrilling win in overtime, drew a 17.0 overnight hous ehold rating from 8:30 PM-12:30 AM. That was the highest primetime overnight for a November game in 17 years, the second highest rated SNF game this season behind the 17.3 for Manning’s return to Indianapolis on Oct. 20, and the fifth highest rated overall in SNF’s eight-year history.
Even with that level of competition that bled deep into West Coast’s primetime, ABC’s American Music Awards (4.5 in adults 18-49) posted big gains vs. last fall when it faced a football game that only averaged a 12.2 in the overnight HHs. Boosted by a very wide promotion and buzzy music acts like Miley Cyrus, Katy Perry, Lady Gaga and One Direction, the AMAs soared 32% above last season’s all-time low to a four-year high — since 2009. I’ll update with more overnight results soon.
Deadline.com
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